Shape n Ship  /  Mac · iPhone · iPad

The missing half of vibe coding.

AI writes your code. Shape n Ship walks you through everything else — shaping the idea, tracking the build, passing App Review, and launching properly. On your Mac, iPhone and iPad.

Launching soon on the App Store

Shape n Ship's app dashboard — the release stage pipeline, a progress chart, and project health

Apple rejected over 1.2 million new apps in 2025 — and by Apple's own account, apps are often submitted multiple times before approval. Plenty of indie apps never reach launch day at all. The gap usually isn't the code. It's everything around it.

How it works

Four stages, in the order you actually hit them
01

Shape the idea

A guided reality check with your AI before you write a line of code — problem, rivals, review risks, money. Not going ahead is a valid outcome; twenty minutes here can save weeks.

Shape n Ship's concept wizard shaping a new app idea before any code is written, with the reality check and detail stages completed
02

Build it

Track bugs, features and tests in one place, and kick off the project with a plan-first prompt that keeps the AI building small, shippable milestones.

Shape n Ship's bug list with a bug's detail open alongside
03

Ship it

The release checklist walks you to submission: store listing copy, App Privacy answers, deployment checks — and when Apple rejects, real help working out why and what to do.

Shape n Ship's release prep checklist with App Privacy and sandbox verification items, each with an Ask AI button
04

Launch it

Shipping isn't the finish line — it's where a lot of good apps quietly stall, because promotion is the part developers are most likely to skip, or to do half-heartedly. Shape n Ship gives you a channel strategy matched to your actual app, then breaks it into ready-to-use tasks for each channel — so launch is something you work, not something you hope goes well.

Shape n Ship's promotion planner with a Product Hunt launch brief and tasks

Bring your own AI

No API keys. No extra AI bills.

Shape n Ship doesn't bundle an AI or charge for one. It writes expert prompts, packed with your project's real context, and you run them in whatever you already use — ChatGPT, Claude, Gemini, or your coding tool.

Your data stays in your own iCloud. That means you're never paying twice for the model you already have, and you're never stuck with whichever one we happened to pick. When you change tools, the prompts still work.

Shape n Ship's AI Prompt sheet showing a complete, ready-to-copy bug-fix prompt built from the project's real context

Pricing

The free tier is the trial
Free

Your first three projects

Idea through building and testing, with up to 15 tracked items (bugs and features combined) and one release each. The guided concept walkthrough and all development tracking are included.

Pro

Buy once — $34.99 lifetime

Pro removes the limits — unlimited projects, bugs, features and releases — and unlocks shipping: the release checklist and its store-listing, privacy and App Review prompts, rejection help, and the promotion module.

Or subscribe — $19.99/year.

Launch price $24.99 — rises to $34.99 shortly after launch.

No trial — the free tier is the trial.

Your data stays visible and exportable whether or not you're paying.

Prices shown in USD (or local equivalent).